Create the perfect framework for your messages

You can create awareness and stage your message or product in just the right way with events. At the same time, you get to speak face-to-face with your target group, answer their questions and become more knowledgeable of their priorities. In this way, both press events and other events create a completely different type of value than other types of communication. Therefore, events can be of great value for your brand or project.

Create the perfect framework for your messages

You can create awareness and stage your message or product in just the right way with events. At the same time, you get to speak face-to-face with your target group, answer their questions and become more knowledgeable of their priorities. In this way, both press events and other events create a completely different type of value than other types of communication. Therefore, events can be of great value for your brand or project.

Why should Rostra help you with your event?

"A good event requires good participants. This is why we have specialized in developing event concepts over the years that attract the target group. At the same time, we put the necessary legwork into inviting and recruiting the right participants.”
Contact CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to hear more.

Why should Rostra help you with your event?

"A good event requires good participants. This is why we have specialized in developing event concepts over the years that attract the target group. At the same time, we put the necessary legwork into inviting and recruiting the right participants.”
Contact CEO Christian Olesen at co@rostrapr.com or +45 26 72 94 29 to hear more.

Create attention with your press event

To capture the attention of the media and consumers is a tough battle, and it often requires something extra to get through with your news and messages. This applies to launching new products and other initiatives, but even more so if it concerns existing products or projects that do not have a strong novelty.

For many years, Rostra has been successful in helping a large number of private and public clients to create awareness and interest in their messages by means of customized events.

The key to a well-attended event is to offer the participants something new and unique that they cannot just read about on the organizer's website. You have to present new perspectives on messages or products, so that the press gets inspiration and insight to shape their own perspectives on the message.

Create attention with your press event

"A good event requires good participants. This is why we have specialized in developing event concepts over the years that attract the target group. At the same time, we put the necessary legwork into inviting and recruiting the right participants.”
Strengthen your product branding with press events

For events about products, Rostra creates an experience for the participants that best position the product. Based on the product, the concept and the location, we place the product in its proper element and create the associations that best support the desired branding of the product. We choose the perfect surroundings that create visual narratives with the product at the centre.

Together with you, we develop the event's concept and storytelling based on e.g., the product's benefits, design, creation process, brand history, the team behind it or substantial users. We often include current trends to make the story even more interesting. We are experts in finding and conveying your product's star quality!

Whether your product is new or familiar to participants, a press event is a great opportunity to get lifestyle writers, influencers and stylists to discover or rediscover the product and embrace it. The combination of a brand-in-hand experience, an exclusive insight into the stories behind it and the direct dialogue with the manufacturer means that the participants get a very special experience of the product.

Do not forget to include press events in your communication plan

You can do events by themselves, but you can create strong synergies by integrating events into a communication effort that also includes e.g., press work, social media, newsletters, etc.

The press event can form the basis for a press effort that include press releases, product sampling, interviews, competitions or reviews. The press event is also an opportunity to create photos and films for use on social media and press.

The press event is also a good opportunity to network with journalists, influencers and others.

Strengthen your product branding with press events

For events about products, Rostra creates an experience for the participants that best position the product. Based on the product, the concept and the location, we place the product in its proper element and create the associations that best support the desired branding of the product. We choose the perfect surroundings that create visual narratives with the product at the centre.

Together with you, we develop the event's concept and storytelling based on e.g., the product's benefits, design, creation process, brand history, the team behind it or substantial users. We often include current trends to make the story even more interesting. We are experts in finding and conveying your product's star quality!

Whether your product is new or familiar to participants, a press event is a great opportunity to get lifestyle writers, influencers and stylists to discover or rediscover the product and embrace it. The combination of a brand-in-hand experience, an exclusive insight into the stories behind it and the direct dialogue with the manufacturer means that the participants get a very special experience of the product.

Do not forget to include press events in your communication plan

You can do events by themselves, but you can create strong synergies by integrating events into a communication effort that also includes e.g., press work, social media, newsletters, etc.

The press event can form the basis for a press effort that include press releases, product sampling, interviews, competitions or reviews. The press event is also an opportunity to create photos and films for use on social media and press.

The press event is also a good opportunity to network with journalists, influencers and others.

Be successful with your press conference

Det fysiske møde mellem dine talspersoner og pressen er et stærkt redskab i dit pressearbejde, og det kan være den helt rigtige måde at skabe en god dialog på.Fordelene er, at du kan præsentere din sag personligt, lige som du helt fysisk kan præsentere et produkt, en undersøgelse, et sted eller noget andet. Du har kontrol over, hvordan præsentationen skal foregå – hvilken rejse deltagerne skal ud på hen imod dit kernebudskab. Deltagere kan med deres egne øjne se, hvad det handler om, og der er mulighed for en direkte dialog, hvor der kan svares på konkrete spørgsmål og stilles modspørgsmål – så potentielle misforståelser eller skæve vinkler kan undgås.

Det er dog ikke uden benspænd at gennemføre et succesfuldt pressemøde, både formelle og uformelle. Særligt vigtigt er det at udvikle et program og indhold, der kan tiltrække de ønskede journalister. Dertil kommer koordination på både arrangørsiden og deltagersiden og håndtering af de mange praktiske aspekter, der skal være med til at sikre et succesfuldt presseevent.Rostras mangeårige erfaring med at planlægge og afvikle pressemøder gør, at du kan koncentrere dig om at formidle dine budskaber, mens vi sørger for alle praktiske opgaver før, under og efter presseeventen.

Use events to reach citizens and other target groups

Med en event kan du komme helt fysisk tæt på din målgruppe. Derfor er events velegnede til fx offentlige kampagner målrettet borgerne.Rostra har gennemført borgernære kampagneevents over hele landet med fokus på alt fra strandaffald til frivilligt arbejde, reparation af cykler og EU-politik. Når vi udvikler kampagneevents til fx kommuner eller ministerier, tager vi naturligvis udgangspunkt i afsenderen.

Eventen, lokationen og aktiviteterne skal afspejle afsenderens brand.Vi afholder kampagneevents, der rammer den rigtige balance mellem iøjnefaldende, kreative virkemidler, budskaber som modtagerne kan bruge til noget, og en positiv involvering af deltagerne, der skaber en god stemning omkring arrangementet. Til selve afviklingen trækker vi typisk på vores eget korps af kampagnemedarbejdere.

 

From the smallest press events to the largest industry events

Rostra organizes events of all sizes and formats for a number of private and public clients, including:

  • Press events (physical and virtual)
  • Press trips
  • Seminars for the press, the industry or business partners
  • Campaign events
  • Debates and speeches at Folkemødet
  • Workshops with presentations and facilitation
  • Meetings for the citizens
  • Industry events
  • Conferences
  • Annual meetings
  • Member meetings

We have arranged events with a handful of participants at the smallest press events and up to hundreds of participants at the largest industry events. You can therefore always contact us when you need to carry out a successful event.

Be successful with your press conference

Det fysiske møde mellem dine talspersoner og pressen er et stærkt redskab i dit pressearbejde, og det kan være den helt rigtige måde at skabe en god dialog på.Fordelene er, at du kan præsentere din sag personligt, lige som du helt fysisk kan præsentere et produkt, en undersøgelse, et sted eller noget andet. Du har kontrol over, hvordan præsentationen skal foregå – hvilken rejse deltagerne skal ud på hen imod dit kernebudskab. Deltagere kan med deres egne øjne se, hvad det handler om, og der er mulighed for en direkte dialog, hvor der kan svares på konkrete spørgsmål og stilles modspørgsmål – så potentielle misforståelser eller skæve vinkler kan undgås.

Det er dog ikke uden benspænd at gennemføre et succesfuldt pressemøde, både formelle og uformelle. Særligt vigtigt er det at udvikle et program og indhold, der kan tiltrække de ønskede journalister. Dertil kommer koordination på både arrangørsiden og deltagersiden og håndtering af de mange praktiske aspekter, der skal være med til at sikre et succesfuldt presseevent.Rostras mangeårige erfaring med at planlægge og afvikle pressemøder gør, at du kan koncentrere dig om at formidle dine budskaber, mens vi sørger for alle praktiske opgaver før, under og efter presseeventen.

Use events to reach citizens and other target groups

Med en event kan du komme helt fysisk tæt på din målgruppe. Derfor er events velegnede til fx offentlige kampagner målrettet borgerne.Rostra har gennemført borgernære kampagneevents over hele landet med fokus på alt fra strandaffald til frivilligt arbejde, reparation af cykler og EU-politik. Når vi udvikler kampagneevents til fx kommuner eller ministerier, tager vi naturligvis udgangspunkt i afsenderen.

Eventen, lokationen og aktiviteterne skal afspejle afsenderens brand.Vi afholder kampagneevents, der rammer den rigtige balance mellem iøjnefaldende, kreative virkemidler, budskaber som modtagerne kan bruge til noget, og en positiv involvering af deltagerne, der skaber en god stemning omkring arrangementet. Til selve afviklingen trækker vi typisk på vores eget korps af kampagnemedarbejdere.

 

From the smallest press events to the largest industry events

Rostra organizes events of all sizes and formats for a number of private and public clients, including:

  • Press events (physical and virtual)
  • Press trips
  • Seminars for the press, the industry or business partners
  • Campaign events
  • Debates and speeches at Folkemødet
  • Workshops with presentations and facilitation
  • Meetings for the citizens
  • Industry events
  • Conferences
  • Annual meetings
  • Member meetings

We have arranged events with a handful of participants at the smallest press events and up to hundreds of participants at the largest industry events. You can therefore always contact us when you need to carry out a successful event.

We have worked for many and with most types of communication.

See a few examples of our work below.

// Case

Five tips for achieving success at the Democracy Festival Folkemødet