{"id":12001,"date":"2020-08-31T12:21:13","date_gmt":"2020-08-31T10:21:13","guid":{"rendered":"http:\/\/49.12.83.45\/~rostrapr\/\/?p=12001"},"modified":"2023-11-11T20:47:21","modified_gmt":"2023-11-11T19:47:21","slug":"saadan-kan-en-shitstorm-oedelaegge-din-virksomheds-image","status":"publish","type":"post","link":"https:\/\/rostrapr.com\/en\/saadan-kan-en-shitstorm-oedelaegge-din-virksomheds-image\/","title":{"rendered":"A media storm can ruin your image"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12001\" class=\"elementor elementor-12001\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-458e6b9a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"458e6b9a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-28dbe446\" data-id=\"28dbe446\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fe89b6d elementor-widget elementor-widget-text-editor\" data-id=\"5fe89b6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 18-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<div class=\"vc_row wpb_row vc_row-fluid vc_row-o-content-top vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1584887217657 vc_row-has-fill\"><div class=\"blogpost wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-2 vc_col-lg-8 vc_col-md-offset-0 vc_col-md-12 vc_col-xs-12 vc_col-has-fill\"><div class=\"vc_column-inner vc_custom_1597925354190\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column wpb_content_element blogpost\"><div class=\"wpb_wrapper\"><p>N\u00e5r<strong> When trouble comes<br \/><\/strong>The word \"shitstorm\" has gradually crept into the vocabulary of most Danes. The term, shitstorm, has come from German media, where it has since 2010 described pervasive outrage on the Internet directed at e.g., a company, especially by writing poorly about it on social media. It is especially companies and politicians who are careful about the term - or rather the consequences that a so-called shitstorm can bring. When a company or a public figure is suddenly exposed to extensive negative publicity, it is bad for the business or career - and then a serious round of <a href=\"https:\/\/rostrapr.com\/en\/crisis-communication\/\"><strong>crisis communication<\/strong><\/a> is needed to correct the damage.\u00a0<\/p><p>We have collected 3 examples of Danish shitstorms below:<\/p><p><strong>The name \u2019Jensen\u2019 results in a massive boycott<br \/><\/strong>When the Danish restaurant chain Jensens B\u00f8fhus sued the small local restaurant Jensens Fiskerestaurant in S\u00e6by over the rights to the Jensen name in 2014, the press was not slow to stage the case as a David versus Goliath story.<\/p><p>However, the steak giant Jensens B\u00f8fhus was given the role of Goliath \u2013 an opportunistic capitalist who preyed on a small local business in northern Jutland. Jensens B\u00f8fhus got it their way, and Jensens Fiskerestaurant thus lost the right to the otherwise common Jensen name. But it came at a price. 100,000 Danes subsequently called for a boycott of Jensens B\u00f8fhus via Facebook, and the chain has since had to close several restaurants due to decreasing sales.<\/p><p><strong>Anne Mee's \"perks\" trigger a shitstorm in the press<br \/><\/strong>When <strong><a href=\"https:\/\/rostrapr.com\/en\/pr\/\">the press<\/a><\/strong> found in autumn 2017 that the then employment and integration mayor in Copenhagen, Anna Mee Allerslev, had borrowed the town hall at Copenhagen City Hall for free, it was the start of a domino series of shitstorms for the young politician, and possibly the end of an otherwise promising political career.<\/p><p>During the autumn, the press revealed that Allerslev had also borrowed another room in connection with her 30th birthday \u2013 again without paying for it. The shitstorm that followed ultimately caused Allerslev to resign both as mayor and political leader of the Danish Social-Liberal Party in Copenhagen.<\/p><p>The shitstorm itself lasted for about 6 weeks and gave more publicity than six years as mayor, statistics from Medietrends shows. One of the most important rules when it comes to shitstorms is to acknowledge one's mistakes and be honest about the whole process and ultimately take the consequences it may entail. Only in this way you have a chance to save your image.<\/p><p><strong>LEGO faces international criticism after collaboration with Shell<br \/><\/strong>In 2014, a Danish company was hit by a shitstorm of an international format. We are of course talking about LEGO, which faced criticism from consumers all over the world after Greenpeace criticized the toy manufacturer in a pathos-heavy advertising campaign for collaborating with Shell.<\/p><p>In the wake of Greenpeace's campaign, more than a million consumers signed a petition saying that LEGO should not cooperate with Shell - a company that drilled oil in the North Pole. The campaign and subsequent criticism eventually led LEGO to abandon the large-scale collaboration with the oil giant. Regarding this particular situation, it is a good sign that LEGO listens to its surroundings and therefore resigns from the collaboration. Whether the reaction came quickly enough can be questioned. In a shitstorm, it is important that you as a company react quickly in order to eliminate further damage.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7b1fca9 e-flex e-con-boxed e-con\" data-id=\"7b1fca9\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79549a5 e-flex e-con-boxed e-con\" data-id=\"79549a5\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0635e40 elementor-widget elementor-widget-text-editor\" data-id=\"0635e40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>When a company is exposed to extensive negative publicity, a serious round of crisis communication is needed to correct the damage. We can help you.<\/p>","protected":false},"author":2,"featured_media":24732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[68,39],"_links":{"self":[{"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/posts\/12001"}],"collection":[{"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/comments?post=12001"}],"version-history":[{"count":53,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/posts\/12001\/revisions"}],"predecessor-version":[{"id":26970,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/posts\/12001\/revisions\/26970"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/media\/24732"}],"wp:attachment":[{"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/media?parent=12001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/categories?post=12001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rostrapr.com\/en\/wp-json\/wp\/v2\/tags?post=12001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}